Introduction The Philippines has become a no-go zone for large-scale counterfeiters. The National Committee on Intellectual Property Rights (NCIPR), led by the Intellectual Property Office (IPOPHL), has reported stunning enforcement figures that shatter all previous records. By the end of 2024, authorities had confiscated counterfeit goods worth a staggering P40.99 billion, a 52% increase from the year prior.

Who is Leading the Charge? This wasn’t a fluke; it was the result of coordinated, aggressive action. The Bureau of Customs (BOC) accounted for the lion’s share of the seizures, hauling in P34.70 billion through high-profile operations in hubs like Binondo and Divisoria. The National Bureau of Investigation (NBI) and Philippine National Police (PNP) also contributed significantly with multi-billion peso raids.

The Most Counterfeited Items The data reveals a clear trend: apparel and shoes remain the most copied items, accounting for about 40% of the total seizures in early 2025 data. Major global brands like Nike and Louis Vuitton are the most frequently targeted by counterfeiters, highlighting the immense scale of the illicit trade in fashion and lifestyle goods.

A Strong Message to Brand Owners IPOPHL Director General Brigitte M. da Costa-Villaluz praised the “proactive work and strategic raid operations” that kept these fakes out of markets and households. This record-breaking performance sends an undeniable message: the Philippine government is a capable and willing partner in the fight against IP theft.

How ASEAN IPR Helps: A record year for seizures means a bad year for criminals. ASEAN IPR works directly with the NCIPR agencies. We provide the necessary intelligence to prompt action, from identifying warehouse locations to coordinating with customs for border seizures. If your products are being faked, we ensure they become part of the next record-breaking statistic.